I'm sure many of you guys remember this commercial. Before HP started using the celebrities in their commercials like Gwen Stefani and Vera Wang, these are what I remember. I thought they were extremely clever and I always enjoyed watching them when they came on TV. It demonstrated the creativity of HP and how it's customers can capture those moments with their HP camera. It showed the fun aspect of taking pictures and how HP can help you and how it can be really easy to capture all those fun moments of life. It was a very successful and effective advertisement. It related to its customers by showing people in everyday life and how HP can become part of your life. It showed that HP can be for everyone.
But also while being an effective advertisement, it was also just visually pleasing. I'm sure that there are many others that enjoyed this commercial. It helped to create a brand in the consumers minds, and when the commercial aired everyone knew that it was for HP. It helped to create a very memorable brand and now most everyone knows of HP. I'd like to think that it all started with this commercial and now HP is becoming known as an innovator in their products as well as their extremely clever and entertaining commercials.
Subscribe to:
Post Comments (Atom)
1 comment:
I love these commercials, much more interesting than all the celebrity endorsed ones.
Post a Comment