End of Semester Reflections

Being a junior, I'm getting closer and closer to entering the real world. And before this class, I didn't really have an idea of what I wanted to do in the business world. I just entered the CARS department with a vague idea of fashion and retailing. After being exposed to the marketing side, I've actually come to enjoy it. Taking this class has definitely opened up my eyes to what's around me. Now, I'll watch tv with a different perspective or read magazines more actively and pay attention to the ads just as much as I do to the articles. The process that goes behind an advertisement is just fascinating to me. Who knew so much work went into a one page spread in a magazine or a thirty second commercial? Who knew that it took so much work to figure out what appeals to the consumer most and how you can motivate them to buy your product? This class has taught me all of those things and more, and I've come to realize that I'd love to have a part in that process. The challenge of figuring out the who, what, where and why just seems so exciting. I'm sure the knowledge I've gained over the past semester will be invaluable to me and I'll be able to continue to use it throughout the rest of my college days and into my professional life.

BBC and The New York Times

It seems like there are ton of different ways to get information these days, whether it be online, in the newspaper, or on television. I prefer watching CNN, the local news, or going online to Greensboro News and Record for information about what is going on in the world. Until this class I’d never even heard of the BBC. The website seems rather bland to me, something about the layout and the color scheme makes it look like an un-creditable source of information. Even though it does have the same information as most other websites and news shows, something about the appearance isn’t very eye catching, which doesn’t make me what to continue to look at the stories on the site. I also never really look at the New York Times, for information either. However, after looking at the site and reading some of the stories I did like it, as far as seeming like a creditable and reliable source. I mean it is a well known name, so I know it’s a good source for information, but not just one I’m interested in using. I’ll stick to CNN.com or USAtoday.com.

New York Times and BBC

Personally, I'd much rather get my news from an actual newspaper, as reading from a computer usually gives me headaches. But being a college student, I often find myself pressed for time, so getting news online proves to be the most efficient way. I've never actually visited the BBC website before and rarely do I visit the New York Times. Mostly I'll just hop onto CNN whenever I get a free chance. But after viewing both of their websites, they each seem very informative and rival CNN. Both offer news that appeal to everyone, they have the top headlines and business news that many professionals like to keep up to date on, but also they each offer entertainment and sports news as well. One of the things I noticed on the BBC site is that they offer their news in 33 languages. Which I think is amazing. It makes their news site much more accessible to those who don't speak english very well or even at all. I think, in my opinion, I view the New York Times website as being targeted more towards our part of the world while BBC is trying to reach out to everyone.

HP Commercial

I'm sure many of you guys remember this commercial. Before HP started using the celebrities in their commercials like Gwen Stefani and Vera Wang, these are what I remember. I thought they were extremely clever and I always enjoyed watching them when they came on TV. It demonstrated the creativity of HP and how it's customers can capture those moments with their HP camera. It showed the fun aspect of taking pictures and how HP can help you and how it can be really easy to capture all those fun moments of life. It was a very successful and effective advertisement. It related to its customers by showing people in everyday life and how HP can become part of your life. It showed that HP can be for everyone.
But also while being an effective advertisement, it was also just visually pleasing. I'm sure that there are many others that enjoyed this commercial. It helped to create a brand in the consumers minds, and when the commercial aired everyone knew that it was for HP. It helped to create a very memorable brand and now most everyone knows of HP. I'd like to think that it all started with this commercial and now HP is becoming known as an innovator in their products as well as their extremely clever and entertaining commercials.